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Research papers

Touchpoint tracking

This paper describes how we are building TROI (Touchpoints Return on Investment), a new approach to tracking multiple touchpoints.For the first time marketers can see the impact on their brand of word of mouth, product usage or ambient activity...

Catalogue: Congress 2006: Foresight
Author: Fiona Blades
Company: MESH Experience
September 17, 2006
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Citation

Blades, F. (2006a, September 17). Touchpoint tracking. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/touchpoint-tracking